Primara

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About Us

ABOUT US

JEWELLERY THAT RESPECTS NATURE AND HUMANKIND

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primara

Connecting Luxury with Aspirational Dreams

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Legacy of Excellence

At Primara, we take immense pride in our legacy, which spans over 100 years. As India’s first leading Lab Grown Diamond designer jewellery brand, we have continuously set benchmarks in the jewellery world, combining tradition with contemporary designs.
Primara is synonymous with affordable luxury. We aim to bridge the gap between high-end luxury products and the aspirational class, offering exquisite jewellery that is both attainable and desirable. Our collections reflect elegance and sophistication without compromising on affordability.
With a presence in global markets such as Dubai, Hong Kong, and the UK, Primara has established itself as a trusted name in designer jewellery. Our international reach ensures that our creations are appreciated by a diverse clientele worldwide.
I recently visited Primara, and wow, what an experience! The designs are absolutely stunning! But what truly stood out was the service. The talented duo at the store made me feel so confident about buying lab-grown diamonds for the first time. They patiently answered all my questions and guided me through their beautiful collection. If you're looking for gorgeous, sustainable jewelry and top-notch service, Primara is the place to go. Highly recommend!
Alpna Mehra
My experience at Primara exceeded expectations. They offer a diverse selection of meticulously crafted designs, seamlessly blending modern and traditional styles. The value for money is undeniable. As a first-time buyer of lab-grown diamonds, their team patiently addressed all my queries, their knowledge about their product is reassuring plus they provided certification on my purchase which further enhanced overall confidence in my choice.I look forward to returning for future purchases.
Mansi Mehra
Primara impressed me with ethically sourced lab-grown diamond jewellery. The collection showcased had impeccable craftsmanship. The brand’s commitment to eco-friendly practices adds to its appeal. The team at Primara was exceptionally knowledgable and courteous, guiding me through this new concept of lab-grown diamonds. I wholeheartedly recommend to anyone seeking lab-grown diamond jewellery.
Shashank Malhotra
Primara exceeded my expectations with their solitaire ring. The craftsmanship is top-notch, and the ring has a classic charm that I adore. The diamond's brilliance is captivating, making it a meaningful and gorgeous addition to my collection. Highly satisfied with Primara's quality and style.
Harveen Baxi

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In-House Expertise

Our commitment to quality and innovation is evident in our in-house production and design. Our talented designers and craftsmen work meticulously to create jewellery that is not only beautiful but also meets the highest standards of quality. By following international standards, we ensure that every piece is a testament to our dedication and expertise.

Commitment to Quality

We uphold the highest standards of quality in our jewellery, with each piece certified by IGI, SGL, and GIA to ensure authenticity and excellence. Additionally, we provide lifetime buyback and exchange policies, offering our customers confidence and peace of mind.

Innovative and Trendsetting

As trendsetters, we lead the way in the jewellery industry. Our innovative designs, particularly in lab-grown jewellery, make us pioneers in India. We do not follow trends; we create them. At Primara, imitation can never replace innovation.

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Our Core Philosophy

At Primara, our core philosophy is to blend tradition with modernity, offering jewellery that speaks to the heart and soul. We are committed to providing our customers with unparalleled quality, innovative designs, and a shopping experience that goes beyond expectations. Join us at Primara and be a part of our legacy of excellence and elegance.

Gurugram’s Established Brand

Primara has firmly established its roots in Gurugram, with a loyal customer base of over 500 satisfied clients. Our store in Gurugram offers not just quality products but also an exceptional in-store experience, making jewellery shopping a memorable event.
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