Honoured with globally acclaimed certifications, CLSEL upholds the sanctity of every grain, ensuring Maharani Basmati Rice embodies the pinnacle of quality, aroma, and culinary excellence—a true mark of trust on every plate.
COMPANY OVERVIEW
With an illustrious heritage spanning over five decades, Chaman Lal Setia Exports Ltd. has emerged as a venerated name in the global basmati rice industry, where tradition is honoured, innovation embraced, and excellence consistently delivered.
Strategically located in India’s rice heartland—Amritsar, Karnal, Gandhidham, and Delhi—CLSEL enjoys privileged access to over 140 grain markets across a 4,000 sq. km agricultural region. This proximity fuels research-led procurement, deepens our understanding of evolving consumer demands, and strengthens our agility in sourcing and scaling.
At the heart of our journey lies a relentless pursuit of quality, purity, and consistency—principles that guide every harvest, every grain, and every shipment. We continue to elevate the art of rice processing with scientific precision, sustainable practices, and a deep-rooted sense of purpose.
Our manufacturing ecosystem is powered by three advanced milling units, capable of processing 750 MT of paddy per day and packing 1,000 MT of rice daily, supported by 3 million+ sq. ft. of warehousing infrastructure and the daily export of 35+ containers.
The globally acclaimed Maharani Basmati Rice—our flagship brand—serves discerning palates across 95+ countries, while our growing portfolio of 600+ private label partnerships stands as proof of our trust, reach, and relevance. Listed on NSE and BSE and backed by the highest certifications and ratings, CLSEL represents Indian agricultural excellence on the world stage.
WHY CHOOSE US
Uncompromised Quality
Multi-stage quality checks ensure grain-level consistency and global-grade purity every time.
Tailored Packaging & Design
Choose from an extensive packaging range— Poly pouches, BOPP bags, non-woven sacks, jars, and more—across ½ kg to 1000 kg formats.
Extensive Product Portfolio
A curated selection of Basmati, Non-Basmati, Organic, and Diabetic-Friendly rice—adapted to diverse palates and market needs.
Advanced Production Capacity
A powerful 750 MT/day milling infrastructure delivers speed, scale, and precision across every variety and pack size.
Strategic Market Intelligence
Gain from our deep expertise in regional trends, pricing strategies, and brand positioning—amplifying market performance.
360° Private Label Ecosystem
From customisation and production to regulatory compliance and global logistics, our private label solution delivers with end-to-end precision.
HISTORY & MILESTONE
From our humble origins in 1974 to our rise as a globally trusted name, CLSEL’s journey has been shaped by enduring values and forward strides. Every milestone reflects a vision sustained through time and a commitment honoured across generations.
HISTORY & MILESTONE
From our humble origins in 1974 to our rise as a globally trusted name, CLSEL’s journey has been shaped by enduring values and forward strides. Every milestone reflects a vision sustained through time and a commitment honoured across generations.
VISION
To become the world’s most distinguished custodian of premium basmati rice—where every grain reflects refined taste, cultural heritage, and enduring trust. By blending tradition with innovation and integrity, we strive to redefine global standards, enrich lives, and set new benchmarks in quality, nourishment, and the global appreciation of basmati.
MISSION
Driven by heritage and guided by integrity, CLSEL delivers basmati rice crafted with care, precision, and purpose. We champion innovation rooted in tradition, uphold ethical practices, and ensure consistent quality. Through enduring partnerships and a commitment to excellence, we enrich dining experiences and honor the legacy entrusted to us.
VISION
To become the world’s most distinguished custodian of premium basmati rice—where every grain reflects refined taste, cultural heritage, and enduring trust. By blending tradition with innovation and integrity, we strive to redefine global standards, enrich lives, and set new benchmarks in quality, nourishment, and the global appreciation of basmati.
MISSION
Driven by heritage and guided by integrity, CLSEL delivers basmati rice crafted with care, precision, and purpose. We champion innovation rooted in tradition, uphold ethical practices, and ensure consistent quality. Through enduring partnerships and a commitment to excellence, we enrich dining experiences and honor the legacy entrusted to us.
CERTIFICATIONS
Honoured with globally acclaimed certifications, CLSEL upholds the sanctity of every grain, ensuring Maharani Basmati Rice embodies the pinnacle of quality, aroma, and culinary excellence—a true mark of trust on every plate.
BRC
CERTIFICATE
GMP STANDARD
CERTIFICATE
HACCP STANDARD CERTIFICATE
HALAL
CERTIFICATE
INTERTEK
CERTIFICATE
KOSHER
CERTIFICATE
CERTIFICATIONS
Honoured with globally acclaimed certifications, CLSEL upholds the sanctity of every grain, ensuring Maharani Basmati Rice embodies the pinnacle of quality, aroma, and culinary excellence—a true mark of trust on every plate.
